Posts

Why Career Mentors Matter

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   Why Career Mentors Matter Newly-released graduate from Eastern Michigan University to the workforce, I consider myself a professional sponge. To this day, I take on new projects to help promote success within a company, learn new software programs, and acquire new skills that I will utilize for future careers.   Yet, there is so much more I can gain within the work environment.  During my time within the  Digital Summer Clinic  Internship, we are gifted with  FIVE  mentors from all different fields -to provide a wealth of knowledge and experience, advise us through challenges, and presents ideas as we all navigate our own career journey.  These mentors help accelerate our self-development, career progression, and overall self-confidence in our work. This is why many people think greatly to search for one, yet, only  37% of professionals  have one.  Benefits Career Mentors Provide Having a solid foundation of a career mentor can provide multiple outlets, including: Growing personal n

Omit The Fear To Sell

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 We're All Selling Something, So Omit The Fear To Sell  Selling is not contained to only "sales positions". In fact, we are all selling some form of object, experience, expression, or idea every day.  Every time you spend a dollar, it's because someone convinced you that was the best thing to buy!  Sales come from all different parts of a career path: Marketing, Graphic Design, Engineering, and many more. Each individual professional has their own interests and personal preferences, if not we would all be boring. We like to involve others with similar interest and engage those who may not be familiar to make aware that whatever we are liking will result to be the best.  Its best used when: Presenting a new idea Interviewing for a job Delivering Challenging Opportunities  Building Relationships Where to Start? First, always reflect back on your experience. Learn. Grow. Progress. Repeat. We all start somewhere, whether it's achieving success at school, sports, hobbi

The "Key" to Keywords

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      It's hard to imagine that everything on the internet starts with a simple search. Little do many people know, is that the search bar is the main hub for listing specific keywords relevant to one's interest.  So what are these keywords and how are they important for businesses? What are Keywords? Keywords are not just words, in fact, they play an essential part in Search Engine Optimization (SEO) and content optimization. They can either be:  Specific words or phrases that identify what a person is searching for. Specific words or phrases that describe the topic a person is interested in. Keywords help bridge the gap between your target audience and a business web page. This helps consumers easily find what they are looking for. In order to find the right set of Keywords, investing time in Keyword research is critical for SEO work. This can be done through Google Ads ,  SEMrush , or other SEO platforms in order to find the best keywords for your company.  Keyword Research

PR Strategies to Drive B2B Marketing

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My first task as a Digital Marketing Specialist for LiquidGoldConcept was to seek PR relations that will help expand the brand's awareness as well as promote the importance of its mission. We sought out verified reporters, influencers, and professionals who might be of interest to LiquidGoldConcept. Why Networking? We all stress the importance of  Networking  in order to expand one's career portfolio, exchange innovative thoughts, and grow long-lasting relationships. Networking also provides a highly driven opportunity not just for individuals but rather for small businesses.  Public Relation, in general, is all about communication, however, there is a glimpse of Marketing efforts that coincides with building relationships with prospective businesses.  Today, small businesses are essential to provide quality goods/services, but also effectively strive for B2B PR strategies. Here are  5 effective PR B2B Marketing Campaigns  to build dependable long-lasting relationships.  1) Sto

Kick-Start to a New Career Opportunity

I am excited to announce the start of my Summer Internship as a Digital Marketing Specialist at  LiquidGoldConcept  through the help of  EMU The Center for Digital Engagement  and  Ann Arbor Spark !  LiquidGoldConcept is truly redefining how to properly prepare healthcare professionals and expecting mothers on the importance of maternal and child health through their state-of-the-art high-tech simulator model. I'll have a total of 9-weeks working alongside their marketing team to assist the execution of digital marketing and communication strategy projects. Here, I will learn what it takes to strategize and prepare a successful project outcome to stress the importance of maternal and child health.