The "Key" to Keywords

 

    It's hard to imagine that everything on the internet starts with a simple search. Little do many people know, is that the search bar is the main hub for listing specific keywords relevant to one's interest.

 So what are these keywords and how are they important for businesses?

What are Keywords?

Keywords are not just words, in fact, they play an essential part in Search Engine Optimization (SEO) and content optimization. They can either be: 

  • Specific words or phrases that identify what a person is searching for.
  • Specific words or phrases that describe the topic a person is interested in.
Keywords help bridge the gap between your target audience and a business web page. This helps consumers easily find what they are looking for. In order to find the right set of Keywords, investing time in Keyword research is critical for SEO work. This can be done through Google Ads, SEMrush, or other SEO platforms in order to find the best keywords for your company. 

Keyword Research

Keyword research is the practice of finding accurate terms that your target audience enters into any search engines so you can use these words for web pages, content creation, and marketing use. 

Research helps by understanding your customer persona. To have a successful content strategy, ideally, you want your web page, content marketing, and email marketing to deliver optimal results by embedding accurate keywords that are relevant to your audience. Know how they speak, phrase, or search the related topics your business provides.

Overall Keywords are a great thing to unlock for future content strategy, promotional activities, and other marketing acquisitions. It will also help pay-per-click advertising, conversion rates, and competitive research. 

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